Marketing Industry Network

When agencies go bust, they often go down taking staff, clients and suppliers with them. But when Sense announced that it was to shut in a brief letter on its own site last week, there was something that struck a chord about the pride and responsibility that it maintained – right until the not-so-bitter end.

Despite England’s disastrous World Cup campaign, Umbro’s footballing culture has enjoyed a high profile of late. From rock ‘n roll gigs to history lessons and local loyalties, Umbro marketing boss Trevor Cairns has “reset” the way the brand markets itself… And the new season has only just kicked off.

Net neutrality is under attack… At stake is the concept that every website – be it a commercial enterprise or not for profit – operates from the same level playing field. A recent suggestion by Google and Verizon to distinguish wireless services from its fixed line counterparts, a move which would allow carriers to prioritise high profit services, has mobilised campaigners to “stand up and fight back.”

The general consensus among in-house corporate communicators is that social media has become a major weapon in the crisis communications armoury. Alarmingly, though, many global companies show a stark lack of preparation for handling social media in crisis situations.

The Drum and the Marketing Industry Network hosted a fantastic evening of informal drinks at the City Inn in Leeds on August 26th. The editors of The Drum, members from the advertising, events and production teams travelled down from bonny Glasgow to meet you for a great night of drinks and networking!

GyroHSR has dedicated six months to answering this question, surveying more than 250 marketers and conducting in-depth interviews with 50 of the world’s top marketers including Bacardi, Boots, More Than, Kellogg and Best Buy Mobile, delving into exactly what they want.

Social media now needs to pay its way and deliver real results. Hear how 21 heavyweight brands including; facebook, Sainsbury’s, Google-YouTube, COI, King of Shaves, Motorola, JustGiving, BBC, Volvo, M&S, FT, Jaguar, Eurostar, Monster, Santander and many more are demonstrating real results from social media at the Social Media Results For PR & Comms Conference. Click here to download the conference brochure.

IPA director Hamish Pringle led a vociferous attack on the government’s COI cuts, branding them “unintelligent”. He spoke to The Drum exclusively, laying bare his frustrations and pointing a more sensible way forward for the government.

What can creative people can learn from direct mail and why do so many top ad talents start out in direct response? Patrick Collister presents the talk he gave to over 300 attendees at the Cannes Lions Festival. Join us on Thursday 2 Sept at 6.15pm at the MMC in Stukeley Street WC1 to quiz Patrick and to network over a beer.

The creative industries in Glasgow have, over the past 18 months, borne the same load that has weighed down many throughout the UK, crippling once buoyant agencies and leaving others struggling to stay afloat. So, in a time of scrutiny, squeezed budgets and survival over supremacy, how have agencies with a G postcode fared, and has the city’s creative reputation taken a hiding faced with client insecurity?